Studios interested in Kick-Ass se a Vaughn pickup, even at a price in the solid sven figure and with a significant P&A commitment, as a way to plug a franchise-level property into their slate with comparatively little financial risk or production headaches. Vaughn and his Marv Films had a deal with Sony Pictures, but the studio filmmaker couldn't see eye-too-eye on Kick-Ass on issues like the age of the protagonists; Sony, for instance, wanted Vaughn to turn the girl into an older teenager. Vaughn then decided to go the self, and indie, financing route.
The production backstory of Kick-Ass is part of a trend of bigger-budgeted commercial movie opting to go outside the system as studios become more selective about that they make. "There has never been a better time for independent financiers to access commercial material in the $25 million - $30 million range, because the studios just aren't financing as many of these kinds of projects" said one agent involved in the film-financing world.
Credit to RiskyBiz Blog
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