Showing posts with label Trevor Millum. Show all posts
Showing posts with label Trevor Millum. Show all posts

Thursday, 6 September 2012

The Gaze Music Video Analysis

Soundtrack 2 My Life - Kid Cudi (Music video)



This video for Soundtrack 2 My Life by Kid Cudi is a collection of tapes from his various gigs and tours edited and stitched together to produce a music video, with a few extra bits filmed especially and added in for the song's video.
Kid Cudi opens the video with a 'Comic' gaze into the camera lens as he is purposely pulling a face which is exaggerated and acting the fool in the snippet of film, this is a look recognised by Trevor Millum in the 1990's. Snippets of his tour are stitched together through editing for the following minute of the video, showing behind the scenes footage and gigs. However, Cudi then throws a Marjorie Ferguson 'Super-Smiler' look towards the camera, with his full head in the camera shot and a wide open, toothy smile as his head thrusts forward. He then shows another one of these gazes a matter of seconds after the first 'Super-Smiler' as he is side-on to the camera. Throughout the whole music video, Kid Cudi continues to use 'Carefree' looks towards the camera and towards other people in the scene with him, which shows his personality well throughout the video. Cudi also displays the 'Practical' gaze when he is focusing on the iPod/iPhone type object in his hands in the car. This look is a combination of concentration and being engaged in the business in hand, with his mouth closed and his eyes object directed, with a very slight frown.
I think Kid Cudi's video to Soundtrack 2 My Life is a good example of all the various 'looks' and gazes from Marjorie Ferguson and Trevor Millum as it has examples of more than one of the looks, so you get a clear idea of each one.

The Gaze

Marjorie Ferguson (1980's)
Chocolate Box
-Half/Full smile
-Lips together/Slightly parched
-Teeth barely visible
-Full/Three quarters of face to the camera

Invitational
-Emphasis on the eyes
-Mouth shut with hint of a smile
-Head to one side or looking back at the camera

Super-Smiler
-Full face
-Wide open, toothy smile
-Head thrusts forward or chin thrown back
-Hair often wind blown

Romantic or Sexual
-Includes male/female 'two somes'
-Dreamy
-Heavy lidded
-Overtly sensual/sexual


Trevor Millum (1990's)
Seductive
-Similar to cool/level
-Eyes less wide
-Expression is less reserved but still self-confident
-Milder

Carefree
-Active
-Healthy
-Vibrant
-Outdoor girl
-Often smiling/grinning

Practical
-Concentrating
-Enraged in business in hand
-Mouth closed
-Eyes object directed
-Sometimes a slight frown
-Hair often tied back or short style

Comic
-Deliberately ridiculous
-Exaggerated
-Acting the fool
-Pulling faces

Catalogue
-A neutral look as of a dummy, artificial or wax like
-Features may be in any position, but most likely to be with eyes open wide and a smile
-Looks remain vacant and empty with personality removed