Thursday 22 November 2012

Anuvahood - Cross Media Convergence

Gunslinger Productions was the only studio to produce the film, however it then worked together with Revolver Entertainment to distribute the film and make it accessible to the public. Revolver Entertainment has bases in London and West Hollywood and is therefore able to distribute heavily in those two areas. As these are only two moderately small companies, they are not able to use their size to promote and publicize the film very successfully. However, the two companies work together to promote their business' when making and promoting a film; If Anuvahood recieved a positive crtical response from the public and the media, then the companies that produced and distributed it will therefore also recieve a positive response, resulting in possibly more awareness and recognition of their companies in the future. However, it is also possible for a company to be 'trashed' by the public or the media and, consequently, their company could recieve negative, unwanted attention, which could be significantly damaging to their company.
Working on Anuvahood would have been a great risk for both of the companies producing/distributing it as the film was supposedly the first of it's genre 'urban comedy' and so Revolver and Gunslinger did not effectively know how well it would be recieved, putting themselves at risk.

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