Thursday 15 November 2012

Prometheus - The Targeting of National and Local Audiences

The target audience for Prometheus was close to a worldwide market due to the high status that accompanied the film, which was 20th Century Fox, the distributors for Prometheus. This successful distribution allowed the film to become accessible for almost all audiences and targeted viewers. Ridley Scott is a famous English sci-fi film producer and director, mostly known for his series of Alien, this would have impacted and influenced the British audience to go and see Prometheus. As well as this, Alien fans would have also been highly anticipating the film because of the previous work done by Ridley Scott, which they have been entertained by so far.
Prometheus proved a hit as it's total domestic gross ended up as $126,477,084.

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