Prometheus had a fairly big budget of $130 million and therefore the technological convergence within the film was quite large, along with this, technological advancements and developments in the technology used in media have made it possible for sic-fi films such as Prometheus to be made via such a standard of digital effects and CGI. There was pressure on the effects to match up to the standard of the previous Alien films (as they were incredible in their time of release) and so, consequently, added to the anticipation of it's release.
As well as this, various films and clips are available to download on iTunes, including a Behind the Scenes package that is available to download for free, which includes "In Character with Guy Pearce" and so on. This is from 20th Century Fox's movie channel on iTunes and is another example of how well known and respected distributors can publicise a film successfully.
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