During an episode of Big Brother, the house guests competed in a luxury challenge to see an advance screening of the film. Although they weren't actually in the house, both Will Ferrell and Mark Wahlberg made an on-screen video appearance.
During the August 4th, 2010 episode of America's Got Talent, the week's contestants saw an advance screening of the film and got to meet both Will Ferrell and Mark Wahlberg.
Ferrell and Wahlberg also made a cameo appearance on an episode of WWE Raw to promote the film.
During the week leading up to the release date, the film was promoted on TruTV programmes, specifically The Smoking Gun Presents: World's Dumbest... During the segments were shown during the commercial breaks of the show's cast broken down on a highway, discussing several movies, as part of a promotional tie-in; with The Other Guys being one of them.
They appeared in on screen advertising on broadcast sports events such as MLB and NASCAR.
Premiere
Mark Wahlberg and Will Ferrell, hot off Wahlberg's ceremony awarding him a star on Hollywood's Walk of Fame, turned up at New York's Ziegfeld Theatre on Monday 30th July for the premiere of "The Other Guys," joining costars Eva Mendes, Samuel L. Jackson and others on a "red carpet" styled to look like police tape.
Mark Wahlberg and Will Ferrell, hot off Wahlberg's ceremony awarding him a star on Hollywood's Walk of Fame, turned up at New York's Ziegfeld Theatre on Monday 30th July for the premiere of "The Other Guys," joining costars Eva Mendes, Samuel L. Jackson and others on a "red carpet" styled to look like police tape.
The after party was held at the Park restaurant in Manhattan.
Other cast members on hand included Steve Coogan, Rob Riggle, Horatio Sanz, Lindsay Sloane, Tess Kartel, Ray Stevenson and Brooke Shields, who appears in the movie as herself. Writer Chris Hency made the scene, as did director Adam McKay. Jackson brought wife LaTanya Richardson, and Ferrell had wife Viveca Paulin as his date.
Other cast members on hand included Steve Coogan, Rob Riggle, Horatio Sanz, Lindsay Sloane, Tess Kartel, Ray Stevenson and Brooke Shields, who appears in the movie as herself. Writer Chris Hency made the scene, as did director Adam McKay. Jackson brought wife LaTanya Richardson, and Ferrell had wife Viveca Paulin as his date.
Ice-T and Coco made it safely into town for the event, joining the likes of Star Jones, Jimmy Fallon, Damon Wayans Jr. and Matchbox Twenty frontman Rob Thomas.
The premiere of the new Hollywood film The Other Guys has been promoted using replica NYPD cars featuring vehicle graphics produced by Signs Express Bristol.
The south-west franchise, which provides a range of vehicle marking services as well as general signage, was commissioned to create two full vehicle wraps for the film.
"The cars were yellow taxis when we received them so we set about wrapping the entire body in white and then applying the replica police graphics," explains Jon Miller-Wilson, franchisee for Signs Express Bristol. "It's created a fantastic stage backdrop for the film premiere."
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