Adam Deacon is a well known English film actor, rapper, writer and director. He is previously known from his lead role in Kidulthood and his directional debut and role in Anuvahood. Being a well recognized actor and known for his roles in urban street films, there would have been no question about his name being a huge attraction of British, local audiences, and therefore would automatically be a great marketing tool for the film within the UK. As well as this, Anuvahood was Adam Deacon's first film that he directed, and so critics, fans and bloggers would have been highly anticipating what he would have to offer and whether or not he made the right decision of directing the film himself (as he has previously stated that "I was too street and too scary for directors") suggesting that Anuvahood may have been like no other urban film that has been released. Previous films such as Kidulthood and Adulthood would also have an existiting audience that would be attracted to see Anuvahood, however, the majority of these audiences are locally based in the UK. Targeting worldwide audiences was an issue for Revolver Entertainment due to the small budget and the relatively unknown cast outside of the UK. Therefore there was minimum marketing used worldwide as this was not possible within the budget and was predicted to be unsuccessful and a waste of valuable money, creating a small worldwide audience and a lack of potential sales.
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