The developments in technology used in media during recent years has definitely had a positive effect on the film industry. With advancements in technology, such as CGI, allows films like Prometheus to have incredible realistic effects that have a great impact on the audience making the aliens realistic and believable. This development in technology in production and editing also means that the horrifying scenes within Prometheus can be made in such a way that it scares the audience - creating a strong atmosphere in the place of exhibition, for example the cinema. This certain aspect of the use of technology in media has always had a positive effect in the way that Ridley Scott directs his scary scenes, such as the 'alien chest burst' in the first Alien, which would have horrified the audience at that time. This enabled Prometheus to match up to the genre of a sci-fi horror and achieve it. I also feel that the distributor for Prometheus, 20th Centruy Fox, made the film very accessible for the public and assisted the producers a great deal with doing so.
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