Films such as Anuvahood are now usually sold to online film distributors, such as Netflix and LoveFilm, as audiences have dramatically changed their viewing habits due to the development in technology in media. Teenage viewers, especially, no longer feel the need to spend extortionate amounts of money on a trip to the cinema to see a film when they can either buy it on DVD/Blu-Ray as a long term investment or even rent the film from an online distributor and watch it on their laptop or download it onto their smart phone/tablet. The introduction of home cinema has influenced the way that film companies have to alter the way they work as they have to consider their production, distribution, and marketing to fit the majority of audiences that prefer to watch a film in the warmth and comfort of their lounge and to publicise the other windows that the film has to offer, e.g. DVD, Blu-Ray, online distributors. However this may not be the case for a film such as Anuvahood as the target market for a film such as this is a younger audience, who tend to view films on their smart phones or on the internet rather than buying the long term DVD because it is cheaper in the short term to do so.
Also, with the forever increasing usage of smart phones, the film industry has had to adapt to the change when it comes to marketing their product and advertising it. For example, there is an Anuvahood app available to download on iTunes for the iPhone, which includes the voices of each main cast member, and a quiz on how 'gangster' you are, publicising the film even after it's release.
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