Prometheus - Technologies Introduced in Recent Years

Blu-Ray advertisement



The advertisement of Prometheus on Blu-Ray influenced the majority of Prometheus viewers to buy the DVD once it had been released, as it offered an alternative ending and beginning to the film. This was so effective because of the massive cliffhanger that we were left with at the end of the film, and the alternative ending may answer our questions as an audience, which appeals to the fans of the Alien series. This boosted sales of Prometheus after the initial releases in cinema, as people who wanted to see the film but were put off by the extortianate prices for a ticket much preferred the investment of Blu-Ray or DVD as a long time product, which they can view over and over. There is also said to be seven hours worth of special features, and an interactive game that you can complete using your tablet. Online distributors also contribute to the success of a film, such as Prometheus, because of their wide variety of films that people can access and rent out. These recent techniques in distributing are increasing in popularity and some companies are becoming extremely well known. e.g. Netflix or LoveFilm. However, free internet streaming of the film has had a negative effect on the success of the film industry, as it is becoming more popular especially with the teenage market. Although this way of viewing the film is illegal, it is still possible to find a decent quality copy of the film online for free - Consequently having a negative effect on the sales of the film. The recent introduction of a 3D cinema experience changes the way the film industry now makes films in the production stages, as more technical and special effects need to be considered when filming, possibly making the process more complicated and difficult, but getting a good response in sales at the end of it. This also has a positive knock-on effect of cinema sales as more people want the real-life experience of 3D and are willing to pay for the benefits. The introduction of IMAX has also benefited Prometheus and, in London's Waterloo, one screen took more than £500,000 in advance ticket sales. IMAX is becoming increasingly popular amongst films such as Prometheus, which has some of the best effects running continuously throughout the film, and to see such effects on a 20 metre high IMAX screen is something sci-fi fans are, evidently, highly anticipating.