Thursday, 22 November 2012

Anuvahood - Media Ownership

Anuvahood was directed by Adam Deacon, Daniel Toland and Najama Dahir, and was produced by Nick Taussig, Paul Van Carter, Daniel Toland and Terry Stone. The writers included Adam Deacon and Michael Vu, who together wrote a British urban comedy film. Adam Deacon is a well known actor and director and would've been known previously for his lead role in Kidulthood, his background in urban films influenced the type of film that he was setting out to make and therefore would have had an impact on the success of the film also.
Adam Deacon had a budget of $1,000,000 and therefore was dealing with a small film that was not guaranteed to be successful as the budget would not be able to market the film hugely. Consequently, this only attratced a small production company (Gunslinger), however, a relatively well known distributor (Revolver Entertainment) became involved with film.
Revolver Entertainment is well known for it's promotional stunts and are the leader in social media marketing with over 10,000 Twitter followers and 9,000 Facebook subscribers, a great helping hand in creating publicity for the 'first urban comedy film' Anuvahood. Revolver Entertainment has also distributed similar films to Anuvahood, such as Kidulthood, and so therefore will attract fans of the previous films and know how to make the film accessible to audiences of the urban film industry. Revolver Entertainment would have, therefore, been a massive influence on Anuvahood's potential success as a film.
Gunslinger Productions are a small, un-heard-of production company and, consequently, will not have the advantage of attracting fans of the previous films that they have worked on. Therefore, this supports the general idea that small companies make small films and don't tend to make a substantial amount of money as a result.

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