Prometheus - Cross Media Convergence

Scott Free Productions and Brandywine Productions worked together to produce the film. Scott Free Productions is an English film production company owned by Scott Ridley himself, the director and producer of Prometheus. Brandywine Productions, however, is an American film production company most known for the Alien film franchise. The company was founded by American filmmakers Walter Hill, David Giler and Gordon Carroll. These two small production companies are both familiar with the Alien franchise and so could work together effectively to produce Prometheus at it's best. The film was then passed on to 20th Century Fox to distribute Prometheus in Belgium, France, and Switzerland (May 30th 2012), United Kingdom (June 1st 2012), and in North America (June 8th 2012). Having a major distributor such as 20th Century Fox meant that the film would be largely distributed in these countries, creating lots of extra publicity for the film, this would have been worth the extra expense of having such a well known distributor on board. Although Prometheus relied heavily upon viral marketing as a way of generating anticipation for the film, such a large distributor would have also been a significant factor of it's success as a film.